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Everyone’s vision of a perfect ride is different, whether it’s winning a race, riding open roads on a sunny afternoon or flowing down a fast mountain pass. When seeking these moments BBB believe you shouldn’t have to worry about your bicycle equipment.

BBB have been helping riders create their perfect ride since 1998 by developing leading bike parts, clothing and accessories including handlebars, saddles, stems, seat posts, helmets and glasses. Their experience as riders and gaining feedback from sponsored elite teams helps them to build quality, reliable bike parts for Bikers by Bikers (BBB).

BBB are the proud sponsors of elite cycling teams QuickStep-Innergetic, Vacansoleil and Cofidis with sportsglasses, helmets and computers.